ABSTRACT
IT Recruitment in India seen significant change post Covid-19, from the way the IT talent is identified, sourced, interviewed and hired. The IT Recruitment market in India is now Candidate driven Job Market. Meaning the Power has shifted from Companies to the Candidates. With the multiple jobs offers, candidate has power to choose the company he/she wishes to join. With the norm of 3 month notice period prevailing across the IT companies, it gives lot of flexibility for candidate to find and pick many job offers before he/she decides to join the next company. With the above scenario, the ball is in companies court to prove themselves as the best company to work with & attract the high qualified potential talents. With the higher cost of hiring, it's important to attract the right talent and also ensure they join the company as offered. Now Companies have realised the need for external team or dedicated team to ensure they cater to the External factors of recruiting like Brand, Image, Work Culture, Social Media presence visibility and nut shell how company is performing, wins awards, connects etc. This calls for the Digital Marketing for their recruitment process, A Strategy for attracting, engaging and recruiting the talents across India without running short of eligible candidates. Starting FY22, Indian IT sector witness the high attrition rate of 25%. Due to Pandemic, there has been shortage of the IT talent, sudden increased demand for qualified professionals, and increased salaries. With the current posed challenges of losing talents due to attrition, High Salary demands and having latest updated database was the need of hour for many IT companies. This IT recruitment situation demands Improvement or adoption on new approach for the entire recruitment process. Not restricting to recruitment process alone, there is a need for attracting the right talent, engaging them before they j oin & be part of organisation and speed up the process to "However, there is strong need for the Digital Marketers to assist the IT companies with the social media strategies to maintain or develop human connections through continuous improvement of the social media framework The objective of the study is to understand the Need of Digital Marketing _ For IT companies to attract the potential talents. The Secondary data collection sources method is adopted for the research. Few polls created & posted over social media polls for collection of Data and view point. Research findings show What recruitment strategy IT companies need to adopt to attract the talent, encourage them to apply and increasing their chances and buying for joining the company. 4 Parameters are shortlisted based on the Digital needs, trends and Digital Marketing ways of working * Use Digital Marketing Services to attract the talent * Rebrand and Rebuild the Reputation of the Company work Culture * Early Engagement of the Potential talents decrease the lead time from hire to actual assignment, to get the productivity. Finally, above all create the image and build the brand using own employee's social media handles. * Target Retargeted hiring strategy While focussing on the above strategy which can be adopted addition to the traditional way of hiring. This study also revealed other strategy which can be implemented like * Leverage branding using social media to communicate the right messaging to the potential talents to get the required attention * Bringing out the Work-Culture and exhibiting through the employees. * This helps to virtually & emphatically place candidates in the position where they will be working in future These all listed could alone be potential area of research going forward and are currently out of scope of study to get into each of the category in detail and can act as base for future studies.